In sales, customer are your lifeline. Therefore, you need to maintain contact with them for many purposes. You can contact them for feedback survey, product updates, or upcoming promotional events.
The potential of MLM / Network Marketing online is tremendous, but the difference in geographical regions makes it difficult to connect with your downlines real time. But this difference can be easily solved by Email Marketing.
The only important thing you need to remember when doing MLM / Network Marketing is PEOPLE. You need to connect with people. Online, we call them leads. You need leads to have any sale. Not only you need leads, you need targeted leads, that is people who are interested in your product or services.
These targeted leads will make up your future sale. They have seen your website, expressed their interest, but have not purchased. So you take their contact and update them of your company, new products, or promotions. This helps them to remember you, like how people think of Pizza Hut when they think of pizzas.
In order to maximise the results of your Email Marketing Campaign, you need to do more than just sending them information. There are more things to take note when you start your Email Marketing Campaign.
Email Like a Pro
Here are some sure fire tips to emailing like a professional.
- Who is it from?
People will see who sent them the email before opening them. This makes your email address very important. To look more professional, please refrain from using free email accounts like @gmail, @yahoo or @hotmail. Use something that your customer recognizes, such as your name or company name. e.g. support @yourcompanyname.com. Most hosting package gives you a number of emails account you can create under your own domain name.
Another factor that determines if a person opens up your email is the subject line. Your subject line must attract them or create interest to know more. Generally as a rule, keep it under 50 characters.
- Main body
Quickly identify yourself and the purpose of the message. It will be better if you state who referred you to them. Restrict the use of fancy pictures, keep it business like, or make it in line with the style of your website.
Skyrocket the Effectiveness of Your Emails
An effective email is more likely to increase traffic to your website. It also increases the returns on effort (that is for scripting the email). Here is 6 golden rules to make your email more effective;
- Focus on Branding
You need to brand yourself or the company in order to make people remember you. Good examples of branding are; The Rich Jerk, Success University, and many more. Stick with the brand image you created, and use it consistently in every email you send out. Put your Brand in the subject line, so people can recognise you instantly.
- Honesty
Be honest in your subject line. Don't trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.
- Create urgency to take action
Use time sensitive words or phrases to create a sense of urgency in readers. Use words like, For Limited Time Only, Buy Now, and Whilst Stock Last.
- Entice them
To further entice them to read our email, you can also give them some benefite to do so. Everybody likes free stuffs. Include a gift in your subject line to entice them to open the email. Some examples are; Get your free E-Book, Redeem your free trial, etc...
- Don't overdo it
Do not use too many bold, capital letters, bright colors, and punctuations( !!!!) in your text. It makes your text very confusing and distracting. But worst of all is that, the email filters may classify it as SPAM.
- K.I.S.S Keep It Short and Sweet.
Personally I limit my emails to the main points of my purpose. Of course you should practice your own discretion as to the audience and purpose of the email.
*P.S Take note that it is a mandatory requirement to include an "unsubscribe tab" in your emails. - 16463
The potential of MLM / Network Marketing online is tremendous, but the difference in geographical regions makes it difficult to connect with your downlines real time. But this difference can be easily solved by Email Marketing.
The only important thing you need to remember when doing MLM / Network Marketing is PEOPLE. You need to connect with people. Online, we call them leads. You need leads to have any sale. Not only you need leads, you need targeted leads, that is people who are interested in your product or services.
These targeted leads will make up your future sale. They have seen your website, expressed their interest, but have not purchased. So you take their contact and update them of your company, new products, or promotions. This helps them to remember you, like how people think of Pizza Hut when they think of pizzas.
In order to maximise the results of your Email Marketing Campaign, you need to do more than just sending them information. There are more things to take note when you start your Email Marketing Campaign.
Email Like a Pro
Here are some sure fire tips to emailing like a professional.
- Who is it from?
People will see who sent them the email before opening them. This makes your email address very important. To look more professional, please refrain from using free email accounts like @gmail, @yahoo or @hotmail. Use something that your customer recognizes, such as your name or company name. e.g. support @yourcompanyname.com. Most hosting package gives you a number of emails account you can create under your own domain name.
Another factor that determines if a person opens up your email is the subject line. Your subject line must attract them or create interest to know more. Generally as a rule, keep it under 50 characters.
- Main body
Quickly identify yourself and the purpose of the message. It will be better if you state who referred you to them. Restrict the use of fancy pictures, keep it business like, or make it in line with the style of your website.
Skyrocket the Effectiveness of Your Emails
An effective email is more likely to increase traffic to your website. It also increases the returns on effort (that is for scripting the email). Here is 6 golden rules to make your email more effective;
- Focus on Branding
You need to brand yourself or the company in order to make people remember you. Good examples of branding are; The Rich Jerk, Success University, and many more. Stick with the brand image you created, and use it consistently in every email you send out. Put your Brand in the subject line, so people can recognise you instantly.
- Honesty
Be honest in your subject line. Don't trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.
- Create urgency to take action
Use time sensitive words or phrases to create a sense of urgency in readers. Use words like, For Limited Time Only, Buy Now, and Whilst Stock Last.
- Entice them
To further entice them to read our email, you can also give them some benefite to do so. Everybody likes free stuffs. Include a gift in your subject line to entice them to open the email. Some examples are; Get your free E-Book, Redeem your free trial, etc...
- Don't overdo it
Do not use too many bold, capital letters, bright colors, and punctuations( !!!!) in your text. It makes your text very confusing and distracting. But worst of all is that, the email filters may classify it as SPAM.
- K.I.S.S Keep It Short and Sweet.
Personally I limit my emails to the main points of my purpose. Of course you should practice your own discretion as to the audience and purpose of the email.
*P.S Take note that it is a mandatory requirement to include an "unsubscribe tab" in your emails. - 16463
About the Author:
MLM Absolute is a learning portal for MLMers/ Network & Internet marketers who are sincere in achieving success in the online marketing career. To learn more about Email Marketing, click here to find out more. We bet you will like it!
