Monday, December 29, 2008

Todays Proactive Artists, Producers, and Musicians

By Brent Thomason

To succeed as an artists or musician in the music industry.

For any artist, songwriter, musician, and or performer. Even if you don't inspire to start and or manage your own Independent label, Or even if you don't want to learn how to start your own record label if you are somewhat serious about gaining any level of success in the music business, you must obtain as much knowledge as possible so that you understand the business that you have a desire to succeed.

You must find the drive to research, study, and try your best to understand topics such as standard music contracts, Indie labels, the majors, the publishers, who does what, when, and where. Don't think your going to throw together a handful of demo songs, throw them in the mail to a some people on a list, or get spotted playing in some club one night, and become a huge star, it just doesn't happen that way anymore.

Todays artists must be pro active in moving their careers forward. Your approach should be that you will manage, publish, and promote yourself until a better manager, publisher, and or promoter appears that maybe has more resources than you, at which time you decide wether to partner with to expand on what you are already accomplishing yourself.

This approach is what separates the men from the boys, or the successful V.S. the Non-Successful.

You are far more likely to open doors when you are approaching Publishers, and or Labels when you approach them with a goal of joining their organization, as a partner. If your approach is I think my music is awesome, and you need to give me a recording contract to sign, with a bunch of cash with fame and fortune attached, then GOOD LUCK your going to need it!

You will gain much more ground when you are approaching Major Music Labels, Music Publishers, and or Independent Music Labels if you approach them with an attitude of wanting to join their team, as more of a partnership. If your approach is I think my music is good, I want you to give me a contract to sign, and a bunch of money and fame, then again GOOD LUCK!

You will gain the attention of music business players much quicker, and with far more respect if your approach is backed up with proof that you have been working hard to develop, and promote yourself, and that you are not looking for someones small indie label, or publishing company to dump a cash investment into you, but rather you are looking for someone that maybe has resources that you dont have, and that you believe in your music and talent enough to show them that if they can join in and add additional resources to take your product to the next level, that you honestly believe that the both of you will greatly benefit from the partnership.

For example, say you have written and completed a demo of a few songs, and you have say nine or ten songs written but have not yet recorded them. What do you think would look better when you meet with a small but somewaht successful Indie music Label. Lets look at the first, not so favorable introduction.

You mail a demo CD to them with your contact information, or you just show up at their office and drop off a CD with your contact information scribbled on the front of it. This approach more or less screams I'M TOTALLY LAZY, AND I WANT YOU TO HANDLE EVERYTHING AND BRING ME FAME AND FORTUNE.

Now lets look at a much smarter approach, an approach that will typically bring great results, or at least real attention.

Say you set up a meeting with the head of a indie music label, and sit down with them let them listen to your demo CD with three songs, and show them the copy written lyrics of seven other songs that have been written, but not yet recorded. Then show them that you have a copyright on the recorded material, as well as a copyright on the lyrics of the other songs.

You then proceed to tell them that you are currently promoting the three songs that are recorded on various promotional web sites, and that the three completed songs are available for purchase as singles on Amazon.con, Rhapsody, Emusic, and Napster, and that last month there were a total gross sales of $32.00 You then continue to explain your current promotional strategy, and that you are looking for a independent label, or team that believes in your music, and can take where your currently at, add some additional resources, and boost the product up a few more levels.

You then proceed to show to them how you plan to continue self promotion, and working to get gross sales up on a monthly basis, and you truly believe that with your work ethics, passion, and motivation, aligned with their resources that as a team all of you can turn this into a substantially profitable venture.Which approach do you honestly believe would open, and keep the doors open for you?

Even if the small independent label that you are meeting with was not able sign you at that time, they most likely would be so impressed with your level of professionalism, that they would be more than willing to refer you to everyone they know in the industry to help you out.

Again, if you are serious about succeeding in the music business, you absolutely MUST take a proactive approach towards developing yourself as a true professional artist, performer, and or musician. - 16463

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