I was recently asked the following question; "I am having difficulties finding potential JV partners and affiliates online for my industry because it is primarily offline. Do you have any suggestions"? I thought the answer I gave would be very useful to more than just the person who asked it. That's why I'm sharing it with you today.
If you find people that are marketing to them offline, then you are the bridge to help bring those people online. So that is going to be a very attractive offer for somebody who primarily maybe focused on marketing to these offline candidates through offline means.
The task to bring offline customers online is a chance for you. You can offer your potential partner to set up an online campaign and educate the customers. Your partner's task will be to provide some assistance - i.e. be a guest on your campaign and provide some tips.
The real whip for them is that you could easily set up some type of an affiliate arrangement whereby they would receive some type of a monetary gain by sending their traffic to you.
In addition to launching an affiliate program and inviting them to join, you can also take advantage of any customers lists they might have. These might be offline customers but you can offer to pay for an offline campaign the main purpose of which is to bring these offline customers online. Then you can offer your partners a percentage of the revenue.
The method I describe has made miracles for us in the past. The scheme is a win-win situation for both partners, which is a rare case in the beginning of a joint venture. The benefit for your partner is that he or she won't have to pay for the campaign but will profit from everybody who registers via his or her affiliate link.
As you see, the above arrangement is of mutual benefit - your partner makes money as an affiliate, you get a list of people (and their emails), who are interested in a product you market.
If this initiative works, your partner will soon see that the opportunities for online marketing are great and most likely he or she will be interested in establishing a joint venture, or at least an affiliate program with you. - 16463
If you find people that are marketing to them offline, then you are the bridge to help bring those people online. So that is going to be a very attractive offer for somebody who primarily maybe focused on marketing to these offline candidates through offline means.
The task to bring offline customers online is a chance for you. You can offer your potential partner to set up an online campaign and educate the customers. Your partner's task will be to provide some assistance - i.e. be a guest on your campaign and provide some tips.
The real whip for them is that you could easily set up some type of an affiliate arrangement whereby they would receive some type of a monetary gain by sending their traffic to you.
In addition to launching an affiliate program and inviting them to join, you can also take advantage of any customers lists they might have. These might be offline customers but you can offer to pay for an offline campaign the main purpose of which is to bring these offline customers online. Then you can offer your partners a percentage of the revenue.
The method I describe has made miracles for us in the past. The scheme is a win-win situation for both partners, which is a rare case in the beginning of a joint venture. The benefit for your partner is that he or she won't have to pay for the campaign but will profit from everybody who registers via his or her affiliate link.
As you see, the above arrangement is of mutual benefit - your partner makes money as an affiliate, you get a list of people (and their emails), who are interested in a product you market.
If this initiative works, your partner will soon see that the opportunities for online marketing are great and most likely he or she will be interested in establishing a joint venture, or at least an affiliate program with you. - 16463
About the Author:
Answers to all the frequent business questions you have are only seconds away. With live and recorded, audio, visual and written responses, Instant Business Answers can help with small business support.
