Wednesday, December 17, 2008

Who Does Article Marketing?

By Rob Metras

We should start by defining article marketing. Wikipedia defines Article Marketing as "a type of advertising in which businesses write short articles related to their respective industry." These articles are published across the Internet. They will also contain contact and reference information about the author. When distributed freely, a well-written article with good information will draw new customers and augment the authoras standing in the marketplace.

The answer to aWho Does Article Marketing?a is simply the intelligent business person. It should be clear to any person with some business savvy that their job is to make their name and their product recognized by as large a number of people as they can.

Letas look at yahoo.com as a perfect case of article marketing. You will find articles detailing various products or discussing various newsworthy items. The links take you to advertisements and a closer look shows that the articles are also ads. They are always trying to sell something.

Other great examples of Article Marketers are the Vacation Rentals and the Time Share industries. With the Internet they are able to post articles that talk about their business and the properties they have for rent or for sale. They can flood numerous websites and blogs with links to all their offerings.

Over the last couple of years bloggers have proven to be the latest rage. For instance, they have taken the World of Warcraft game to amazing levels of popularity. The game is continually being played and it is a developing world by itself. The game boasts a huge, loyal fan base, many with web sites of their own. The games popularity continues to grow due to that fact.

This is absolute genius because the company that produces the game, Blizzard, gets free links back to their website and free promotion from fans who discuss the game on their own blogs. Imagine, instead of having to pay for their own advertising, they have a large group of loyal fans who do that for free. This is a prime case Article Marketing success.

Dell is another good example of a corporation who benefits from Article Marketing. Articles talking about Dell computers and hyperlinks to Dellas newest deals can be found all over the Internet. Each and every article represents a great piece of marketing.

Who is an Article Marketer? Once again the best answer to that question is smart business people. In this day and age, your business is nothing if your name is not well known. Get your name out there on a few well-written articles and just watch your sales grow. - 16463

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