Thursday, December 11, 2008

Think Cooperation, Not Competition

By William Blake

Those of us with competitive natures are always competing for everything. We even compete to be the most competitive. Our thoughts are always about 'winning' or 'losing'.

There really isn't one thing wrong with wanting to win a competition. The trick is telling the difference between a competitive event and an event where the prize is gained by cooperation rather than through competition.

You see, when you are engaging in a competition, there is always a goal or a finish line. If you are playing a game of chess, for example, the object is to 'check-mate', if you are playing football the object is to get more points than the over team in a limited amount of time. Internet marketing, however, does not come with a finish line. There is no time limit and the game is never over.

The objective of internet marketing is to move internet marketing forward. Cooperation is more effective than competition.

Everyone contributes to the development of internet marketing since there is a huge benefit to the community as a whole, and your customers are better able to do the things they want, resulting in more profits all round.

For those of us who are born competitors we have to compete to see who can be the most cooperative. We have to supply more leads. We have to put together more joint ventures.

The only way competition can help cooperation is by making us reach out to help others more quickly than our competitors. This is the only way to be successful at internet marketing.

There are more than enough customers out there for all of us. When one of us benefits, the rest will experience that benefit as cooperation spreads the word on the latest innovations within the industry.

Leading on from this is my next point. Stop blaming the Guru's..

There are a huge number of people out there who always have an excuse for their failures. In most cases they will tell you that their failure was not their fault, and caused by someone else.

When they relate their stories one common thread starts to shine through. They were the victims in their failed business. It wasn't their fault that their business failed, they didn't do anything wrong, etc, etc. It's dangerous to believe them purely because it's wrong. Wrong, wrong, wrong. We all hold success and failure in our hands, and we actively choose one or the other via the decisions we choose to make.

Businesses fail, that's a fact of life, but the reasons they fail cannot be laid at the feet of others. I've heard internet entrepreneurs blame the failure of their internet businesses on someone they scornfully call an 'Internet Guru'.

These people tell anyone who will listen that the failure of their internet business was not their fault and that a 'guru' was responsible for the failure by selling them products that they didn't need and that they ended up receiving so much email that they couldn't get their work done.

When the very successful internet marketers (sometimes called 'gurus') make offers of products to their list of subscribers, they aren't telling anybody that they are REQUIRED to buy the products.

If an offer, or product, is worthy of his list's attention the successful internet marketer has is perfectly able to send this to his list with a clear conscience, even though he knows that this recommendation won't be suitable for everyone on his list. But for several, it will be the perfect tool.

Every one of us is responsible for our own business. We should know our business well enough to know whether a particular product will help or hinder our progress. Sometimes we don't know until we try. Sometimes there is risk, but it's up to us to manage it so that we limit the effects of a bad outcome. That is effective decision making and risk assessment.

It isn't an order that you must follow...it is only a suggestion. The decisions about your business are always up to you and you alone. - 16463

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