Sunday, December 7, 2008

Rule #1: Invest in Yourself

By Ian Pelham

There is one rule in the Internet marketing arena that you must never over look and that one rule is; "INVEST IN YOURSELF"!

The chances are very good that you will have heard this saying repeated over and over again and yet you probably still don't have the first clue what this means. Let me explain.

An internet business is a virtual object. There are no bricks, no offices (in the traditional sense) and no transport costs, etc. In other words it exists only in the intangible ether that is the internet, and in the heart and mind of its owner.

Basically, your internet business is YOU. You are the heart of your business, giving it the identity that it has.

You could make cosmetic changes to the outside of a real world business and people would be drawn in after seeing that improvements had been made, and look inside to see how your decor had changed and whether your product lines had changed.

But with an internet business there is no physical building that can be improved. The only improvements that you can make are to yourself. That is what 'Invest in Yourself' means. You have to improve yourself in order to improve your internet business.

How do you invest in yourself? It's simple. You educate yourself about new marketing methods, new technologies that could benefit your business, etc. In short, you need more knowledge. The more knowledge you gain, the more your business will grow in response.

If you devote only one single hour a day to reading newsletters or articles that pertain to your business, it will add up to a lot of hours every month and you will be investing in yourself.

Enrol in a couple of courses, listen to teleseminars and webinars. These are the kinds of things that allow you to invest in yourself most effectively. This is the most important thing in online marketing.

Following on from investing in yourself is the principle of "Abundance Thinking".

What in the world is 'Abundance Thinking', you might ask? Well, there are really two ways to look at the world of internet marketing. One way is that that there is only so much business out there and I should get what is mine without regard for anybody else. I call this 'Limited-supply Thinking'.

Limited Supply thinking may earn you a living, perhaps even a decent one, but it won't allow you to make the most money you possibly can. It's the complete opposite of Abundance Thinking.

'Abundance Thinking' is the belief that there is a constant supply of new customers arriving in the marketplace, each with the power to bring even more customers with them via referrals etc. This mode of thinking is believes there is enough to go around for everyone and encourages us to work with others instead of against.

Abundance thinking believes in working as a team rather than as individuals. This is where symbiotic, or mutually beneficial two-way business relationships tend to do better than one man bands. In internet marketing this thinking has proven to be especially true.

Limited-supply thinking means that you hold on as tightly as you can to what you have. You do not share anything with anybody. What is yours is yours. Often time decisions are made by people who apply limited-supply thinking based upon what the competition is doing. Limited-supply thinking is basically a defensive position.

Abundance thinking is an offensive position. Abundance thinking is what builds relationships. Sharing leads and information...even promoting another marketer...makes us happier, better adjusted, and less stressed.

Once you experience Abundance Thinking you will realize that there is plenty of business out there for everybody.

Interestingly, when people see this principle working successfully, they are inclined to try it themselves, and are also more inclined to do business with you since they consider you more trustworthy.

Joint ventures will develop more readily once you adopt an Abundance mentality, and you will see for yourself that there is more success in Abundance Thinking than in Limited Supply thinking. - 16463

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