Thursday, December 4, 2008

The Process of Printing Promotional Mugs

By Montgomery Preston

Promotional mugs that are beautifully designed and printed are one of the most exciting add-ons that a company offers to associates or customers, both existing and potential. But do you know how the printing on these mugs is accomplished?

There are a number of processes used to create promotional mugs. Usually, it is dependent on the budget of the purchaser and what material it is made of. The more common ways are screen printing, laser etching, transfer printing and digital printing.

Screen printing of promotional mugs is used where the colours are not merging too much. They are mainly used for simple designs in which the graphic size is almost equal to the area size. This allows the production of thousands of mugs in a day, making it cost efficient as well.

Transfer printing is good for designs that are more ornate and detailed. It doesn't print directly on the mug, rather on to transfer paper that is then put on by hand.

Similar to transfer printing, digital printing involves a laser printer with digital technology like the ones used at offices. When the design or the logo to be printed is of high resolution or contains photographs, the transfer printing process might not be very effective. Thus in such cases the laser printers are used. It has a drawback that it is a little costly and does not print a huge quantity in a day but proves to be very useful if the design is a photo.

There are so many designs available lately, and new ones are constantly popping up. To find the best pringing method for your needs, talk to a mug designer who has been around and is experienced. - 16463

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