Thursday, December 18, 2008

How To Source Job Candidates Before Your Competition Finds Them

By Cade Krueger

You need to stay ahead of your competition as a recruiter. One of the best ways to do this is through sourcing candidates as soon as they are interested. The question is how do you do that?

You need to find a candidate well before they leave their job or put a resume on a job board. In fact you need to find them on day one that they are interested. That is power that your competition can never touch.

Many of you probably go through recruiting with little results because you come upon a candidate that has already been approached by four other recruiters and has numerous job offers. This can be a challenge because not only do you have that competition, but others have had an opportunity to build trust with them.

During the first six to twelve months of a job a candidate is excited about it and they are not looking anywhere else. After that they face the chance of growing in discomfort and excitement with their current job.

Initially this type of person is open to exploring other job opportunities out there and peek into different doors to see what life would be like in other offices. You need to give them this as soon as possible by providing an outlet for them to look into these environments. EnticeLabs has an applicable tool called TalentSeekr that automates this process of helping ideal candidates get a look into your company culture.

After the first couple days they will go to trusted peers from previous work locations or recruiters and verbally mention some interest in seeing what is out there. At this point they are still employed, but they are more vocal about their discomfort and interest in change.

After testing the waters they become searchers and start using search engines like Google and Yahoo to check career sites, user forums, niche sites, etc. This usually happens in week 1 or 2.

One of the smartest things you can do is to create microsites based around those ideal candidates and optimize for "position, city, job". This will allow for you to be on the first page of search engines like Google and get to them before they take that final step to job boards. - 16463

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