Friday, December 19, 2008

How To Effectively Recruit With An Employee Referral Program

By Cade Krueger

If you are smart you are using Employee Referral Programs to help find job candidates in a difficult market. You have to keep hiring to find talented people and moving ahead of your competition for when the market turns around.

As many marketers know, word-of-mouth marketing is crucial in pushing any product and the same can be said for recruiting job candidates. Candidates choose jobs based on the possibility of working with peers on exciting projects that they can be motivated about.

A challenging economy requires intelligent budgeting and ERPs give you a chance to find ideal candidates without spending a fortune on head hunters and external recruiting solutions. You have to be balanced with online advertising and other intelligent avenues of recruiting, but an effective ERP needs to be huge.

As a company working together to find candidates you will always find more solid candidates at an exponential rate, compared to just a recruiting department working hard. The truth is that a peer in your corporation is a better resource on a potential job, than a biased recruiter.

You need to use your time wisely with ERP and make sure that your employees are using their time effectively. If you overuse them then you are going to take away from their work. Also it could cause frustration and backfire on your employees and candidates.

One of the important steps is using some form of web 2.0 or interactive online marketing IM Chat or RSS feeds to get your candidates involved with your employees. If you put a face to it then people will feel more comfortable and get an idea of what their job would be like.

A lot of companies use niche sites for individual employees or microsites to help motivate candidates to find out more. This allows for many websites (needing optimization of some kind) to be out there for people to view.

I suggest that you use EnticeLabs and their product TalentSeekr because they are able to brand your job positions well and market well across the web. This can make a huge difference in leveraging your ERP campaign. - 16463

About the Author: