To be truthful, you aren't going to sell much from article marketing if you don't achieve all of the goals of an articles in each article you write.
In order to get people to click on your link and buy from you, you need to achieve the seven goals of article marketing. I'll give you all the details in subsequent articles. This article will outline them for you so you know in a general way.
1. Attract The Attention Of Your Reader.
You have to consider two factors in attracting the attention of your potential customers. First you have to make sure the subject of your article is so interesting that your reader feels compelled to read the whole thing. Then you have to quickly and clearly communicate your topic in the headline and first couple of sentences.
2. Get Your Prospects To Read The Whole Article.
Once you have your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or state it in a way that they had never expected. This is known as the "news value" of an article. Why would anyone keep reading if you aren't providing any real reason for continuing?
3. Have Them Respect You By The Time They Finish The Article.
Whatever you say in your article should sound credible. Quite often you will be in a situation where you disagree with the commonly held views of your audience. If you just blurt out your disagreement, people will get turned off and they will stop reading. Make sure whatever you say is solid and believeable. Gradually lead people to the conclusion you want them to come to. Always start off being credible and keep your comments credible as your article leads people to a new conclusion that they may not have accepted at the beginning.
4. Make Your Reader Comfortable Feeling That You Understand Them By The Time They Finish Your Article.
If you expect to sell anything you first need to have a rapport with your prospect. Every salesman learns this as a first principle in his training but all the courses on article marketing ignore it completely. In his course on copywriting, Joe Vitale calls it "maintaining their trance". Robert Collier calls it "staying in step with the conversation going on in their mind" in his Letter Book.
5. Make It Really Worthwhile For Them To Have Read The Article.
Reward your prospect for taking the time to read your article. If the reader learns something valuable they will repay you by following your suggestion to click on the recommended affiliate link. The more real value you provide the more responsive your customer will be.
6. Orient The Reader To Want To Buy The Product You Will Ultimately Recommend.
This is called pre-selling. It's the basis of all successful article marketing. Selling is done in the sales letter. Your article isn't the place to be selling but you can provide information and insight that helps people understand the value of the features of the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
This is the simplest goal to achieve if you have successfully achieved the previous goals. All you have to do is ask them to click on the link provided. Just make sure you ask for them to take action. You always have to ask for a specific action or they won't click on the link.
Writing profitable articles is a matter of getting people to click on your link when they are pre-disposed to making a purchase. When your articles achieve all of the goals presented here it is more of a science than an art. Just follow the steps and you will be amazed at the results.
I'll go into great detail on each step in subsequent articles so you know exactly what to do to be successful. - 16463
In order to get people to click on your link and buy from you, you need to achieve the seven goals of article marketing. I'll give you all the details in subsequent articles. This article will outline them for you so you know in a general way.
1. Attract The Attention Of Your Reader.
You have to consider two factors in attracting the attention of your potential customers. First you have to make sure the subject of your article is so interesting that your reader feels compelled to read the whole thing. Then you have to quickly and clearly communicate your topic in the headline and first couple of sentences.
2. Get Your Prospects To Read The Whole Article.
Once you have your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or state it in a way that they had never expected. This is known as the "news value" of an article. Why would anyone keep reading if you aren't providing any real reason for continuing?
3. Have Them Respect You By The Time They Finish The Article.
Whatever you say in your article should sound credible. Quite often you will be in a situation where you disagree with the commonly held views of your audience. If you just blurt out your disagreement, people will get turned off and they will stop reading. Make sure whatever you say is solid and believeable. Gradually lead people to the conclusion you want them to come to. Always start off being credible and keep your comments credible as your article leads people to a new conclusion that they may not have accepted at the beginning.
4. Make Your Reader Comfortable Feeling That You Understand Them By The Time They Finish Your Article.
If you expect to sell anything you first need to have a rapport with your prospect. Every salesman learns this as a first principle in his training but all the courses on article marketing ignore it completely. In his course on copywriting, Joe Vitale calls it "maintaining their trance". Robert Collier calls it "staying in step with the conversation going on in their mind" in his Letter Book.
5. Make It Really Worthwhile For Them To Have Read The Article.
Reward your prospect for taking the time to read your article. If the reader learns something valuable they will repay you by following your suggestion to click on the recommended affiliate link. The more real value you provide the more responsive your customer will be.
6. Orient The Reader To Want To Buy The Product You Will Ultimately Recommend.
This is called pre-selling. It's the basis of all successful article marketing. Selling is done in the sales letter. Your article isn't the place to be selling but you can provide information and insight that helps people understand the value of the features of the product you will be selling.
7. Motivate Your Prospect To Click On The Link In The Resource Box.
This is the simplest goal to achieve if you have successfully achieved the previous goals. All you have to do is ask them to click on the link provided. Just make sure you ask for them to take action. You always have to ask for a specific action or they won't click on the link.
Writing profitable articles is a matter of getting people to click on your link when they are pre-disposed to making a purchase. When your articles achieve all of the goals presented here it is more of a science than an art. Just follow the steps and you will be amazed at the results.
I'll go into great detail on each step in subsequent articles so you know exactly what to do to be successful. - 16463
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