Tuesday, January 6, 2009

PPC Coach Review. Does It Really Work?

By Mike Wong

Pay Per Click marketing (PPC) can be very profitable, but if you don't know what you're doing, you can easily lose your shirt. There are people doing PPC out there that are literally making millions of dollars a year doing this. However, PPC can be very tricky, especially for those new to the game. If you don't closely monitor your campaigns, you'll see your budget get drained very quickly. This is where joining a service like PPC Coach really helps. PPC Coach is a monthly membership site that teaches you everything you want to know about PPC. From finding the best keywords to creating your landing pages and tracking your campaigns, PPC Coach will help you out.

PPC Coach is a monthly subscription service. For $50 a month youll get access to the PPC-Coach membership site and one new method each month. When you first signup, you'll get access to the Month 1 method. The method described will also include the exact merchant offer to use, although youll want to choose your own to avoid saturation.

Currently there are 1425 members and 52,000 posts in the forums. The forum is quite lively and everyone is very friendly and helpful. PPC-Coach and Coach v2.0 are quite active on the forums as the PPC "mentors". Other members like Harry1970 and SteveL have written great threads that include some great advice. By becoming an active member of the community, I think the forums is where you'll be receiving the most value out of your PPC Coach membership.

Want to see if your landing page is good enough? Just ask and someone will offer their constructive critique. Cant figure out why youve been Google slapped? Well, youre not the only one and you can find helpful advice on how to avoid this dreaded occurrence.

If you're a visual learner, you'll want to check out the PPC Coach videos. These are located on the main page of the site. PPC Coach narrates each of them and they cover everything from keyword research, landing page creation, tool installation, and more. Each of the videos are around 20 minutes long and they are quite well done and informative.

The tools that come with your PPC Coach membership are great as well. Landing Site Generator is a handy php script which makes it painless to set up a landing page. Just modify a few variables in the configuration file and you're up and running. This is an easy way to get started with the Month 1 method.

I love the Content Network Generator which allows you to create your PPC campaigns in a flash. Also, the newly updated PPC Coach Tracker is a great tracking system. This script which you install on your own server provides offer rotation, landing page rotation, and the ability to see your best converting keywords. You'll soon learn that testing your campaigns is a must to be successful at PPC.

One thing I do not particularly like about PPC Coach is the actual site itself. Its actually quite barebones and could be organized much better. Theres a lot of great information on the site, especially in the forums, and I wish the main site itself would make this information easier to find. As an example, the Quick Start Guide is not particularly helpful. I dont understand why it dont include links to some of the great posts on the forum in it.

Another downside I see is that there is no trial period for the service. If you dont like what PPC-Coach offers, then theres no way to get your money back. Fortunately, I think the quality of the PPC Coach service is good enough that youll probably not have to worry about this.

The PPC Coach membership is aimed more towards the novice PPC marketer. The month 1 methods aren't really new as I've seen them described before on other sites. Experienced PPC marketers will still get a lot out of the PPC Coach tools, and of course there's the great community.

Being a member of PPC Coach will not guarantee you PPC success. The information you will learn will provide the foundation and the tools will save you time. But its up to you to make the most of your membership. That means youll need to ask questions when you need help, and actually get off your butt and start creating PPC campaigns. If youve been looking to get started with PPC and are trying to figure out how to start, then PPC Coach is definitely a program you should look into. If you take advantage of all that PPC-Coach offers, youll definitely start making some money. - 16463

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