Another way of getting traffic is through Pay Per Click Campaigns (PPC). Which is the best site to do the PPC campaign with? I personally use Google, for obvious reasons, it is the biggest search engine
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
Advertising on Google through PPC is not free, you pay whenever someone clicks on your advertisement. However, the cost of advertising is controlled by you. you can set the daily limit and the per click cost.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To fare better at advertising on Google via PPC, you need to know a few points;
Research your Keywords
When you do PPC, you need to consider the keywords you use. If you have done other forms of traffic generation and you are ranked high with a particular keyword, you probably want to use other keywords to establish your presence in the search engine.
There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.
Write your PPC ad
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Plan your PPC Strategy
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Take note of your advertising costs and your returns from the Google advertising to determine if the Google advertisement have been effective for you. Analyze the results to improve on your advertising campaign.
Set Your Budget
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: The top position may not be the best
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Analyze Your Stats
Make use of your website statistics to understand your crowd. Learn how they behave so you can target your marketing efforts to suit your target audiences.
Step 3: Be Decisive
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Do your maths
Manage your advertising expenditure, in general, keep your expenditure to below 10%, to get higher returns on effort.
Monitor Your PPC Campaign
After executing your Google PPC campaign you need to regularly review your results. You can access detailed reports; how many times your advertisement was clicked, the maximum cost-per-click for each keyword, etc.
By reviewing and making the necessary alterations to your advertisement of website you can increase the conversion and hence achieve more results with less effort. - 16463
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
Advertising on Google through PPC is not free, you pay whenever someone clicks on your advertisement. However, the cost of advertising is controlled by you. you can set the daily limit and the per click cost.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To fare better at advertising on Google via PPC, you need to know a few points;
Research your Keywords
When you do PPC, you need to consider the keywords you use. If you have done other forms of traffic generation and you are ranked high with a particular keyword, you probably want to use other keywords to establish your presence in the search engine.
There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.
Write your PPC ad
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Plan your PPC Strategy
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Take note of your advertising costs and your returns from the Google advertising to determine if the Google advertisement have been effective for you. Analyze the results to improve on your advertising campaign.
Set Your Budget
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: The top position may not be the best
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Analyze Your Stats
Make use of your website statistics to understand your crowd. Learn how they behave so you can target your marketing efforts to suit your target audiences.
Step 3: Be Decisive
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Do your maths
Manage your advertising expenditure, in general, keep your expenditure to below 10%, to get higher returns on effort.
Monitor Your PPC Campaign
After executing your Google PPC campaign you need to regularly review your results. You can access detailed reports; how many times your advertisement was clicked, the maximum cost-per-click for each keyword, etc.
By reviewing and making the necessary alterations to your advertisement of website you can increase the conversion and hence achieve more results with less effort. - 16463
About the Author:
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