Saturday, January 17, 2009

Facebook Chiropractic Marketing

By Matthew Loop DC

Since it's so new on the scene, Facebook has had unprecedented growth and expansion in just two short years. Similar to other social media sharing sites, Facebook allows chiropractors to network and connect to highly targeted groups of people in their community, thus expanding the reach of their chiropractic practice. The potential for leverage is unheard of. Every big company sees the writing on the wall, and they're fighting to get in on the action.

Did you hear about Google, Yahoo, and Microsoft having a huge bidding extravaganza to buy just a small piece of Facebooks universal popularity? Well its true. Microsoft was finally the victor, spending 240 million dollars for a tiny 2% of Facebook! What does this have to do with chiropractic marketing, you ask? The big guys know what they're doing, and that should clue you into the power that Facebook holds in store for chiropractic marketing and your business as well. Facebook is nearly worth 15 billion, and you too can have a piece of the pie.

Three years ago I began my endeavor to teach social networking and social media marketing to chiropractors. At that time, MySpace was the most popular site, and Facebook was mostly college kids and no one else. Facebook has since become a global competitor attracting people of all ages and backgrounds, and now MySpace is beginning to copy some features on it's rival. With the live-feeds on both these sites, the time is now for chiropractors to tap into the potential for success.

Ive been allowing my voice to be heard about social media sites like Facebook for years now, and its not just to hear my own voice! There are upwards of 140 million members on Facebook, and a growth of 200,000 new members on a daily basis. If those numbers don't explain my fervor about it, then nothing will. Its an entrepreneurial goldmine.

When it comes specifically to chiropractic marketing, you're able to connect with countless people in your community and successfully brand yourself in a way that is appealing and personable. People are going to begin to come to you with their health problems, because they have seen you and feel that they trust you. This means that social media sites will actively help you draw tons of new patients through your doors each month.

Its important to remember that chiropractic marketing in this way is not only free, but its enjoyable along the process. You get to relate with people in your community with this highly-specialized marketing tactic. No matter what your business sells, you can find your niche in the online market and begin to see encouraging amounts of new business. Connect with people by sharing your interests and hobbies, and finding people with the same interests and hobbies.

Google and Microsoft know that were on the edge of a marketing revolution using social media sites, so chiropractors need to get on the bandwagon as well. Begin today by starting your Facebook account, and explore the site to learn about all its fun options that allow you to connect with other people.

Begin to join groups that fit your profile on this site, and share your chiropractic story with them. Sell yourself as though you were a product, which you are, and people will become increasingly interested in you and your chiropractic practice. As your credibility and name grow in the community, you're going to see countless new patients walking through your doors each month. All of this is for free! - 16463

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