Tuesday, January 13, 2009

The Emergence of the Major Sporting Goods Stores

By Frank Cabella

Sporting goods stores are becoming more specialized than ever before. No longer do the specialty stores have the market on certain sporting goods.

Today the major sporting goods retailers have learned to use the success of the smaller specialty sporting goods stores in there much larger stores. Dicks Sports Stores and The Sports Authority are the two major players in the sporting goods business that have successfully introduced many of the attributes associated with the specialty store.

Walk into any major sporting goods store and find an extensive array of any given sporting goods interest. There are camping, cycling, golf, and fitness that have given the consumer more freedom of choice instead of the cookie cutter sporting goods store of the past.

Sporting goods stores are not all created equal so consider the following:

1. What types of specialty products does the store carry for your sport?

2. Can you find online coupons are any other special promotions?

3. When shopping a store, can you easily find what you are looking for?

The ability to adapt will be the key for the success of any sporting goods store in the future. Sporting goods stores are constantly getting bigger so the challenge will be even harder to keep a specialty store feel. - 16463

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