Monday, November 10, 2008

Hints for Selling Your Property in Winter

By Patricia Guernsey

Most Realtors agree it's better to sell your home during the spring and summer. Home purchasers will often plan their house hunting / home buying process for the summer.

What if you can't sell your home during the spring or summer? Perhaps you can't afford the home and you need to sell it fast. Maybe you have a job transfer which requires you to move in the winter months.

Whatever the reason, you need not despair. While there are certain challenges to selling a home during winter, they do not by any means make it impossible. On the contrary, if you follow the selling techniques and tips in this article (and the advice provided by your real estate agent), you should be able to sell your home in the winter nearly as easily as you would in the summer.

Contrast the Cold With the Warmth

Emotions play a big role in the home buying process. Granted, the buyers will be most concerned with the size of the home, the number of rooms, and other tangible items. But "gut" feelings and first impressions go a long way as well. So even in the coldest winter months, you can put this knowledge into practice. In fact, you can even take advantage of the winter cold!

The best way to do this is by highlighting the warmth and coziness of the home. You will create a favorable first impression that the buyers will take with them.

Imagine This Realistic Example

Local home buyers John and Jane visit your home while house hunting. It's cold outside, with wind and rain on top of that -- the kind of conditions that make you want to hunker down someplace warm. John and Jane open the front door and enter the home. The house is well lit and exudes warmth. Candles burn atop the mantle. A fire crackles softly in the fireplace. The smell of gingerbread cookies (recently baked on offered on a glass plate) permeates the air.

Now that feels inviting? And it will fell the same way for buyers. So by showcasing the warmth of your home, you will increased the chance of selling it.

You can think about it in terms of both psychology. The first physical impression will be one of warmth and relaxation, just as soon as the home purchasers walk in. This will lead to a positive mental impression as well, and the buyers will carry this with them through the rest of the home. - 16463

About the Author: